Exhibit

History

The fair was created in 1996 and took place on the esplanade of St Tropez harbour from 1996 to 2001. Since 2005, it has moved and settled down at the Parc Jourdan in Aix en Provence.

Quality visitors

More than 80% of the visitors were delighted with the fair, mainly women, from high-income households.

15800 visitors in 2005
16400 visitors in 2006
16000 visitors in 2007
16500 visitors in 2008
15800 visitors in 2009

Quality fair

Each year, 200 exhibitors are selected by the Selection Committee and enter the spirit of the event by presenting their quality products in a creative way.

Huge media planning and guaranteed media results

"Vivre Côté Sud" is organized by the press group Express-Roularta. Thus, the fair benefits from its various publications: Maison Magazine, Maison Française, L’Express, Maisons Côté Ouest, Maisons Côté Est, Vivre Côté Paris, ... and of course, news coverage in Côté Sud magazine.

A poster campaign, radio spots and various partnerships in the press and TV support the event.